The prepare analysis is a method used by organisations as a marting strategy to better earn and severalize positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a thrum analysis for Foxtel, which is a pay-TV corporation that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel is currently leading the pay-TV industry with 1.55 meg take on subscribers as of December 31, 2010 (Jordan Chong, 2011). The SWOT analysis will be used as a tool to determine and tell apart the internal and external factors that may be affecting Foxtel. type 1. A Framework for a SWOT analysis (Elliott,Rundle-Thiele, Waller , 2010 p. 56) WEAKNESSES · Foxtel has non expanded into country-bred and regional areas of Australia In comparison to rival Austar. · Lack of staff in regional areas · Has not targeted rail day programs as competitor Austar SWOT- analysis of Foxtel The following storey focuses on a SWOT- analysis of Foxtel, an Australian Pay-TV Provider and gives a prevue on what might happen in the side by side(p) a couple of(prenominal) years.

Strengths: 1) The brand Foxtel has a good video in Australia´s society, is well known for its high timbre product and his first-class customer service. 2) Foxtel is the only major follow providing Pay-TV in Australia´s big cities. They do not throw away a dependable Pay- TV competitor, instead of Austar who is serving rural regions. 3) However, Foxte! l did not check-out procedure to investigate a lot of bullion for a ceaseless growth of programs and subscribers. This increase of subscribers is one of the briny reasons why they became much than attractive to advertisers in the last hardly a(prenominal) years, which has turned the company in profit for the first cartridge holder since 8 years. 4) With more than 100 specific channels and a number of 1.5 million of direct subscribers, Foxtel offers advertisers the...If you want to get a full essay, instal it on our website:
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