Old Spice Ad Analysis

December 11, 2012 Comp I Advertise custodyt Analysis Advertise lap upforcets come in mingled shapes, sizes, and mediums, and as hu earthly concerns, we ar constantly surrounded by them. Whether they argon on TV, radio, or in a magazine, on that point is no way that we undersurface escape them. They all direct their tar build earshot for whom the advertisers comport specifically designed the ad. When a social club produces a commercial-grade, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they dissolve delineate their audiences tending.The producers of advertisements have worldy tactics and strategies they expend when producing an ad to get consumers to buy their product. These include things such as rhetorical invokes, logical fallacies, and the male gaze. The function of marketing is to either increase the count of customers or increase the rate of use among menstruation cus tomers. The number of customers terminate be increased by converting customers from competing carrys, developing loyalty to the brand among contemporary customers, or expanding the total market for the product class. The to a greater extent than ads they make, the more they in turn have to make in order to get our attention, its led to a vicious circle of clutter (PBS Frontline The Persuaders). Advertising is a battle of which company post fill up the most fatuous wall space. Consequently, cities turn into a mass chaos of posters and billboards. Subway tunnels have now been turned into moving pictures, to produce almost a commercial if you will. The buses themselves have been turned into moving billboards. Nowadays the thirty-minute block for a idiot box show is about 15 transactions worth of advertisements and 15 minutes of the actual show.Along with that, humany large number are actually be give to be an advertisement, whether it be standing out in front of a building with a sign, or putting a company decal on their car. Advertisements, likewise, weed non be escaped. However, often advertisers have to be sure and not over do their advertisements, or else the audience in which they are nonpareilrous to magic spell to will frame annoyed. ancient Spice, a major company for mens hygienic products, has created a line of mens luggage compartment wash that has a very appealing and humorous announce campaign.These ads are designed not only to get their product detect in the marketplace, but in any case to eclipse other lines of mens body wash. The ancient Spice commercials imply that by using their product, a man will be or cause more correspondent to the elder Spice man, or in other words, the ultimate man. The Old Spice advertisements capture men by reaching out to the take of women, giving the imaginationl chain of mountains of what a man should be and how he should smell, and by creating a commoveual theme that attracts attention. The bottles used for all Old Spice products have red incorporated within the design.This is because red is the color in of attraction. That is why red always surrounds Valentines day. Red can also mean power and strength. The Old Spice design tries to go with a classic, accredited shade. It wants to appeal to a variety of ages. It has a very sophisticated look (Keitel). In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women. Women have many opinions on commercials that deal with mens products, and if they like the commercials, they will be more apt to either buy the product themselves or influence the men they know to buy it.Advertisers not only use internal appeals to attract attention to their ads, but to position their brands as cozy and to suggest that sex-related benefits can ensue to the brand buyrs. In Old Spices current ad campaign, there are a series of commercials using diametrical actors and sports stars th at are very fit and salutary looking to high uplight their body wash. In the ad they use ex-NFL wide receiver Isaiah Mustafa, promoting elements of masculinity, sex appeal, and humor.In the ad, Mustafa is advance out of a shower dressed only in a towel, saying in a deep voice, Hello, ladies, and then continuing to let out directly to women captureers, telling them to look alternately at him and then the man sitting next to them for the implied comparison in which no normal man would come out very well. The commercial then continues with rapidly shimmy scenes that show Mustafa in romantic fantasy? like settings designed to appeal to women. He is shirtless on a sailboat at sunset, then memory tickets to that thing you love.The tickets then turn into diamonds, and finally then ad ends with Mustafa sitting shirtless on a white stallion on a tropical beach. The commercials appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads cede an ideal image of how a man should be and what he should smell like.By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the ultimate man, or as the slogan used in the ads says, Smell like a man.The ad makes a man react emotionally and appeal directly to his masculinity, vanity, and even his insecurity in being satisfactory to impress, attract, and keep women happy. This ad als o portrays the idea of scopophilia. Scopophila is kn birth as the sport in looking by this, women want to have a entertainment in looking at their man, and the only way that will clear is if he uses Old Spice. In addition to appealing to womens tastes and a mans emotional need to smell like a manly man and attract a woman, this commercial uses the old accredited advertizement strategy sex sells.A sexually themed commercial can appeal to twain men and women, and is sure to attract attention. Men and women are often portrayed in a sexual manner in ads of products that have absolutely nothing to do with sex itself. However, the sexiness of the advertisement causes plenty to entertain the ad, and thus the product. This sexiness in advertising is enhanced and stirred by the physical attributes of the models, their movement or actions, their interactions if there is more than one and only(a) model, and the special effects provided by the camera.The desired result is achieved, because of the sexual temper of the ad, a fit and good-looking man talking directly to women in a seductive voice and in a romantic location. People, both men and women, stop what they are doing and watch. Sex can make the percipient feel young again. Sex may also reassure men of their masculinity and women of their femininity. The sexual content of the commercial also does more than elasticity peoples attention, it helps them remember the ads.The Old Spice ads are happy because they make an impression on people and lead to discussions with other people who have seen them. The advertisers do have to be careful with the use of sex appeal in these ads. If the sexual content is overdone, it might not work as intended. They need to make sure that people are not so distracted by the sexual appeal of the ad that they do not remember what the ad was for in the first place. It does not do any good to create a sensual or sexual message when all they can remember is the image and not the brand name. therefore, advertisers need to make sure the sexual/sensual image being used is connected in some way to the product or service being promoted. This will create a link amid the two and make the viewer much more likely to remember the product or service being advertised. When making a sexual ad, producers must tailor the message to the people they are targeting, which includes understanding the audiences feelings and beliefs on public sexuality. Women have a different standstill on the subject of sexual appeal in advertisements.The objectification of women in advertising campaigns has significant psychological implications. It socializes women to think of them in the manner in which they are depicted, and causes them to engage in self-objectification. When women view advertisements featuring thin female models, it causes them to think that their own bodies should also be thin, creates anxieties relating to their weight, appearance, body satisfaction, and creates a negati ve mood. Thus, their body image causes them to suffer emotionally and psychologically.Bordo states in her essay, Today, as many as one million men and eight million women have an eating disorder. Perhaps, by acquire the advertised items, the viewing audience of women believes they will instantly become taller, thinner, younger, and prettier. This is not the same psychological effect experienced by women who view ads with female models of average proportions, or with no female models at all. Objectification of women in advertisements and emphasis on the size of their breasts has created a society of cosmetically enhanced, large-breasted women.Their self-image is predicated on the medias portrayal of a desirable woman. In order to have high self-esteem, and see themselves as attractive and valued women, many females feel this sweetening is necessary. Most human consumption is a result of a scram to satisfy sensuous desires. Advertising uses sexual images to encourage this consum ption. People become dissatisfied with their imperfect selves, and seek to become perfect by buying the sexually charged products. Sex is an easy way to get the attention of males and make a product come out desirable.Women are objectified, and men are swayed to purchase the product and as a reward, get the women. The women represented in these ads are all beautiful and physically well endowed. Men are stimulated by the immediate physical sexuality in the ads, whereas women seem to be more stimulated by the sexuality for the romantic opinion of it. Men want to get the women. Women want the sexuality for the promise of the future. There seems to be no question that the use of sexuality in advertising helps to sell a product.However, when sexuality is used, the concept is true that there is greater consumer interest in observing the ads. This increased consumer interest often leads to the purchase of the advertised product. Works Cited Bordo, Susan. Beauty (Re)discovers the Male Bod y. Writing analytically with Reading. 2nd ed. EDS. Rossenwasser, David and Jill Stephen. Boston Wadsworth, 2012. 821-843. Print. Keitel, Victoria. Old Spice Analysis. Personal. PSU. n. d. Web. 11 Nov. 2012 Rushkoff, Douglas. The Persuaders. PBS Frontline. 9 Nov. 2004. Web. 11 Nov. 2012