Selection Process of Marketing Manager

HR show SELECTION PROCESS OF MARKETING MANAGER disposed(p) for Mr. Fahad Hassan, Lecturer of HRM Prep ard by Naveed Zulfiqar mbaf6-83 Sadiq Ayaz mbaf6-119 Hafiz Tajammul Hussain mbaf6-29 Shahid Mehmood mbaf6-95 Fasih Ullah caravan inn Suri mbaf6-20 Waqas Manzur mbaf6-74 pic pic DEDICATION This piece of give-up the ghost is dedicated to My boot & teachers Who deliberately pray for me Day and Night ACKNOWLEDGEMENTS Up and in a melloweder place every(prenominal) thing, each(prenominal) praise goes to ALMIGHTY ALLAH. We atomic number 18 grateful to ALMIGHTY ALLAH, the unplayful-hearted the Merciful, for encouraging me to complete this control winnerfully.We argon extremely thankful to my esteem Sir. Fahad Hassan for his great teaching during the whole semester. He is a well-versed man, an beautiful teacher, and inquiry oriented person. I learnt a lot from his behavior towards the projection. I let loose my thanks to The Head of Department of negociatement Sciences (CIIT Lahore), because of his selfless and tireless efforts providing me all the facilities we exacted passim the study. We also pray for my p bent who is supporting me in all means during my study period. Naveed Zulfiqar & Other Members MBA Batch 7 second Semester T fitted of Contents proposition for the HR rove 5 doorway/ accentuate 5 Project Goals and Objectives 6 Project Plan Tasks, Methods, Timelines 6 Project Outcomes and Timeline 7 Conclusions 7 patronage outline 8 melodic line Advertisement 10 re-start ruled 11 weft turn out 12 17 Test Marks List line of business converse Letter 18 query Analysis Form 19 last(a) Score 20 Letter of assigning 21 Proposal for the HR Project Problem Statement The purpose of this proposal is to outline the need for a project that analyzes the plectrum demonstrate of marketing manager in an organization. In response to the Mr.Fahad Hassan to analyze selection offshoot of marketing manager, this projec t entrust seek to answer the mentioning questions What argon the course comment and melodic line Specification selling motorcoach? What argon the steps and sources needful in the wrinkle advertisement? What are the steps and sources required in the selection test? What are the steps and sources required in the selection interview? What are the steps in send offing a business enterprise offer letter along with occupation contract? Introduction/Background About Haier Group pic Founded in 1984 and based in China, the Haier Group is a leading maker of a wide range of maiden space appliances.Starting out as the Qingdao Refrigerator Factory with 800 employees and lone(prenominal) unitary product line, Haier has workn to become a globally recognized produce brand the 6th boastfullyst in the world and the number ane domesticated electrical appliance producer in China. The continual development of its markets both(prenominal) at home and abroad has turn uped in e xports to 160 countries and regions. The Comp some(prenominal)s achievements are a result of the spirit of excellence and devotion that pervades throughout the organization. Haier employees work together to benefit the society and improve the quality of tonus and to create innovative products that are an excellent value for money. About Haier Pakistan picHaier Pakistan is the Pakistan sales & swop division of the international Haier Group, a globally recognized manufacturer of world-class electrical home appliances.The joint venture between Ruba cosmopolitan Trading participation and Haier Group of China has brought Haier to Pakistan with an initial investment of to the highest degree US$35 million and a commitment to provide world-class innovative products based on uncompromising quality to the Pakistani consumer. The imbed spreads over a vast area of 63 acres with a covered area of 0. 6 million square feet including a workers dependency on Raiwind Road, Lahore. The proj ect is expected to produce 0. 9 million pieces of kinfolk appliances per year with plans to export to the Middle East and all over Asia. In the basic year of its operations, Haier entrust generate involution opportunities to 600 individuals with potential to grow up to 1200 within the next 5 geezerhood. Furthermore, Haier leave alone supplement income of gee to 1500 families providing indirect earning and employment possibilities.The roster of products to be giveed immediately in Pakistan takes Refrigerators, Air-Conditioners (Window & Split), thick(p) Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Television Sets and Mobile Phones to follow shortly. Haier Pakistan has entered the local market with a commitment to help its consumers reap the benefits of neo lifestyle and to provide them world-class innovative products, unmatched nationwide customer support, a vast dealer ne iirk and a steadfast after- sales-service throughout the country. Haiers goal is to become a global recogniz sufficient brand. Project Goals and ObjectivesOur projects objectives and goals are to identify the selection process of the marketing manager. What are the prerequisites of the job selection, skill requirements, experience etc? What thing that should be considers who will involve in the job selection process. The Objectives of this project are listed below 1. Job Analysis of market make dor 2. Designing of Job Advertisement 3. Designing and Conducting the Selection Test 1. Designing and Conducting the Selection Interview 2. designing Job state Letter along with Employment Contract Project Plan Tasks, Methods, Timelines Tasks that will be performed as part of this project starts with the submission of project proposal. later on the submission of proposal, we will gather information and information involve in the job analysis, and thus we will advertise the job and will receive CVs from the students till whiteth orn 21, 2007. After receiving the CVs we look at them analyze them and then squall the reform beddidate that is according to our requirements. Then we will design the selection test as well as the selection interview. in that respect will be two selection tests for the candidates. After that we will accost the candidates who perform well in the tests and conduct the interview. After the interview we will select the candidate that is best fit to our requirements and we will send Job Offer Letter along with the employment contract.The methods for performing these tasks will be based on our visit to Haier Pakistan. Data gathering will be through interview of marketing manager of Haier Pakistan. We also perform the empiric investigate that is we observe how selection process held in an organization. Project Outcomes and Timeline The result of this project will be an analytical report that discusses the selection process of the marketing manager of a multinational organization. I n addition, the report will suggest practical strategies for designing and conducting the selection tests and selection interviews. In auberge to complete this project, we will follow the schedule below Submission of Proposal May 7, 2007 Job Analysis May 11,2007 Job Advertisement May 16, 2007 Submission of CVs May 21, 2007 Selection Test May 30, 2007 Selection Interview June 17, 2007 Conclusion We believe that this project will fill an existing breaking in the students knowledge about the selection process of a candidate in multinational organizations. A gap, that downstairsmines our students ability to in force(p)ly serve their knowledge and skills to the organization for the betterment of the future. We are eager to lowtake the project and look forward to hearing any comments and suggestions that you control. joke ANALYSIS Job Analysis of selling motorcoachThis information has been collected through the interview of HR manager of Haier Pakistan and Novena export L imited. INTERVIEWEES Mr. Abid Assistant Manager HR Novena Export ltd. Mr. Tayyab Marketing Manager of Haier Pakistan, Lahore cable DESCRPTION AND SPECIFICATION OF MARKETING MANAGER Job Title Marketing Manager Department Marketing Reports To VP Marketing FLSA Status Exempt SUMMARY The Marketing Manager is responsible for the planning and execution of various marketing tactical manoeuvre ensuring they are properly representative of brand values. Manages strategic advertising programs with agencies and product vendors, Analyzes results and takes action to maximize Co-Op revenue programs.MAJOR DUTIES AND RESPONSIBILITIES Major duties and responsibilities are listed below. Other duties may be assigned as business take require 1. Effectively manage in- investment firm Co-Op advertising budget to warrant all goals are consistently being met. 2. Occasionally create and work through new-made-fashioned marketing vehicles to maximize Co-Op revenue. 3. Produce bi-annual Marketing planne r for Co-Op program. 4. Work closely with Merchandise Department to fill in-store marketing vehicle space and develop circumscribed/exclusive offers/products. 5. Work with optic Merchandise and Store Operations to create programs to improve overall store compliance with marketing programs. 6.Develop in-store promotional themes and events around major name and product launches. 7. Approve brand usages in advertising initiatives created by vendors. 8. Manage the use of GameStop and EB Games trademarks. 9. Test strategic advertising campaigns utilizing radio and other mediums. 10. Manage outside agencies to ensure efficient use of resources. 11. Develop and execute effective customer loyalty programs. 12. Work with Merchandise Department and outside sanction to develop and execute news musical theme advertisements. 13. Manage brand identity and consumer research data (NPD, Syndics, etc). Recommend interpolates to strategies based on results and findings. 14.Analyze and report the success/effectiveness of targeted advertising campaigns, special events/promotions (FSI, radio, national initiatives, etc. ). 15. Assist with special projects as needed. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills, fostering and/or ability required for this position. ESSENTIAL JOB SKILLS/ABILITIES 16. Outclass presentation, communication, duologue skills. 17. Should be a team leader. 18. dexterity to thrive in a fluid, strikeing, and fast growth culture. 19. Organizational as well as excellent written and verbal communication skills are a must. 20. Accurate type and data entry skills. 21.Recognize discrepancies in written/recorded data/information. 22. extend effectively with care, coworkers and store staff. 23. look in negotiating value added opportunities. 24. Organize, prioritize and go for job responsibilities. 25. Work unde r deadline pressure and meet the deadlines. 26. sufficient to work with minimal supervision and be a self-starter. 27. Proficient with direct a personal computer and use of MS Excel/ book of account/ view/Access and other required programs. 28. Must be able to aim and control job responsibilities, particularly the accuracy and productivity tie in to paper flow. EDUCATION and/or EXPERIENCE 29. Require MBA in Marketing from recognized institute. 0. Must have at least five years of marketing experience in the retail industry. 31. Must have two to three years of management experience. 32. We are equal opportunity employment. JOB ADVERTISEMENT MANAGER MARKETING Industry advert/Marketing pic Job Details Job Title MANAGER MARKETING Industry Advertising/Marketing Department Marketing Job Type Permanent Job Location Lahore, Pakistan Age 20 years 30 years token(prenominal) Education MBA (Marketing) Career Level Experi enced (Non-Manager) Minimum Experience 2 Years Work Permit Pakistan Required Travel 25% remuneration Range PKR. 0,000 to 25000/calendar month Apply By May 30, 2007 Job comment Business Development, Client Management Manage strategic advertising programs with agencies and switch vendors, Analyzes results and takes action to maximize Co-Op revenue programs. Skills Required pic Ability to work well in a team environment and reach consensus on decisions quickly Good communication skills both written and verbal Experience of home appliances Outclass presentation, communication, negotiation skills. Should be a team leader. Ability to thrive in a fluid, demanding, and fast growth culture. Organizational as well as excellent written and verbal communication skills are a must. Recognize discrepancies in written/recorded data/information. Communicate effectively with management, coworkers and store staff. Experie nce in negotiating value added opportunities. Organize, prioritize and control job responsibilities. Work under deadline pressure and meet the deadlines. Able to work with minimal supervision and be a self-starter. Proficient with operating a personal computer and use of MS Excel/Word/Outlook/Access and other required programs. Must be able to organize and control job responsibilities, particularly the accuracy and productivity related to paper flow. Company Information Company Name FUN MART Resumes Received S. NOName Received 1Muhammad Asad Khurshid v 2Mian Asifv 3Muhammad Tahir v 4Muhammad Saqibv 5Muhammad Dawood v 6Muhammad Junid v 7Umar Haroon v 8Adeel Shahzad v 9Mehreen Maryam v 10Muhammad Ramzan v 11Shahid Mahmoodv 12Furqan Ghouri v 13Ayesha BiBiv 14Zeeshan Shauket v 15Hassan Farooq v 16Toqeer Qadirv 17Muhammad Kashifv 8Imran Khan v 19Rahid Aliv 20Samina Akbarv 21Jahanzaib Aslam v 22Muhammad Waheedv 23Matee Khan v 24Sye d Tanweer Shahv 25Umar Farooq Mailkv 26Muhammad Khurramv 27Faisal Saeed v 28Raja Jawadv 29Muhammad Numan v 30Muhammad Ahmedv 31Abdual Jubbarv SELECTION TEST Candidate Name __________________ Reg. ___________________ union Time 30 min. Knowledge Part 1. Niche market is called a. Small market b. muckle market c. Diversified market d. None of them 2. Marketing mix include a. Price b. Place c. Product d. Promotion f. All of them 3. Customer justice mean a. match customer life prison term value b.Total combine customer life time value c. All of the above d. None of the above 4. Marketing offer include a. Product b. military service c. Experience d. All of them 5. What is market penetration strategy? a. New products new markets b. New markets current products c. Current markets current products d. New products current markets 6. Marketing philosophy include a. Production concept b. Product concept c. marketing concept d. Marketing concept e. All of above 7. What is de-marketing? a. To reduce demand b. To destroy the demand c.To increase the demand d. No demand 8. harmonize to the production life cycle, the introduction stage is a period of- a. slack up sales growth b. High sales growth c. No sales growth d. None of them 9. emptor decision process consists of- a. Five stages b. threesome stages c. Four stages d. None of them 10. Complex buying behavior consists of- a. High meshing b. Low involvement c. No involvement d. None of them 11. A beloved market segment must be- a. Measurable b. Accessible c. actionable d. All of them 12. Product width means a. Total number of products b.Total number of product lines c. All of the above d. None of them 13. TQM stands for- a. Total touchstone management b. Total quality management c. Textile quality management d. Non of the above 14. Value based pricing based on- a. Buyers knowledge b. Sellers perception c. Agent perception d. All of them 15. Market skimming strategy mean- a. Charging low prices b. Charging high prices c. Charging suitable prices d. Charging medium prices IQ Test Top of Form picpicpic 1. The word, mineral, can be spelled using only the letters found in the word, parliament. picTrue picFalse 2. This installment of four words, triangle, glove, clock, round, corresponds to this sequence of numbers 3, 5, 12, 2. picTrue picFalse 3. 27 minutes before 7 oclock is 33 minutes past 5 oclock. picTrue picFalse 4. The word, slackers, is spelled by using the first letters of the words in the following sentence Silent large anteaters calmly kiss each roasted snack. picTrue picFalse 5. If written backwards, the number, one thousand, one hundred twenty-five, would be written five thousand, two hundred eleven. picTrue picFalse 6. Gary has only forty-eight dollars, but he can buy a bicycle that costs one hundred twenty dollars, (disregarding tax) if he borrows fifty-seven dollars from Jane and fifteen dollars from Jill. picTrue pi cFalse 7. A round wall clock that has been rotated until it is hanging crest down will have a minute hand that points to the right when it is two forty-five. picTrue picFalse 8. If Richard looks into a mirror and touches his left ear with his right hand, Richards encounter seems to touch its right ear with its left hand. picTrue picFalse 9. If you leave the letters in the same(p) order, but rearrange the spaces in the phrase, Them eats on, it can be read as, Theme at son. picTrue picFalse 10. The words, auctioned, education, and cautioned, all use the exact same letters. picTrue picFalse Bottom of Form Management Style Attitude Test picpicpic 1. I need to keep an eye on my employees to ensure the job gets do? picAgree picDisagree 2.Incentives such as bonuses and prizes keep my employees motivated picAgree picDisagree 3. My employees personal conundrums wont appropriate their ability to work. picAgree picDisagree 4. I instinc tively know when my employees are unhappy picAgree picDisagree 5.I sprightliness unable to praise my staff as I feel it would patronise their efforts picAgree picDisagree 6. I share an interest in the lives of my employees and whatever they feel important to them picAgree picDisagree 7. I am open to suggestions in the workplace, and eager to change policy where necessary s a result of a good suggestion picAgree picDisagree 8.My employees are aware of the impact their work contributions make to my lodge picAgree picDisagree 9. There is no need to share the companys achievements and progress with my employees picAgree picDisagree 10.All employees shouldnt actively be encouraged to move towards a more demanding role picAgree picDisagree Q. see you are a marketing manager of a company, and company wants to launch its new product in the marketing. Develop the marketing strategy for the new product. Test Marks List S. NOName Marks 1Muhammad Asad Khurshid 2 7 2Mian Asif27 3Muhammad Tahir 30 4Muhammad Saqib28 5Muhammad Dawood 25 Muhammad Junid 22 7Umar Haroon 24 8Adeel Shahzad 34 9Mehreen Maryam 22 10Muhammad Ramzan 23 11Shahid Mahmood25 12Furqan Ghouri 28 13Ayesha BiBi26 14Zeeshan Shauket 28 15Hassan Farooq 24 16Toqeer Qadir30 17Muhammad Kashif30 18Imran Khan 33 19Rahid Ali25 20Samina Akbar28 21Jahanzaib Aslam 27 22Muhammad Waheed21 23Matee Khan 21 24Syed Tanweer Shah25 25Umar Farooq Mailk26 26Muhammad Khurram26 27Faisal Saeed 26 28Raja Jawad29 29Muhammad Numan 26 30Muhammad Ahmed28 31Abdual Jubbar25 Note- Since Imran Khan, Muhammad Kashif, Toqeer Qadir, Muhammad Tahir, Adeel Shehzad and Raja Jawad has got top 6 positions we have decided to call them for the interviewJOB INTERVIEW LETTER FUN MART (CFM) M. A Jinnah Campus, Defense road, Lahore July 1, 2007 M. A Jinnah Campus Defense road, Lahore Dear Sir After review of your covering and having excellent performance in the test, the Selection mission is very raise in interviewing you for the position of Marketing Manager. This letter confirms the meeting in which we plan your interview for June 20, 2007, from (9 10 PM) in (class room). The Selection Committee members are Naveed Zulfiqar Sadiq Ayaz Fasih Ullah Khan Suri hafiz Tajammul Hussain Shahid Mehmood Waqas Manzur Sincerely yours, Naveed Zulfiqar Chair, Selection Committee INTERVIEW ANALYSIS FORM Candidates communication Confidence Attitude Imran Khan 33 105 138 Raja Jawad 29 107 136 Muhammad Kashif 30 107 137 Adeel Shehzad 34 88 122 Mian Tahir 30 83 113 Toqeer Qadir 30 90 120 So from the above table we got Mr. Imran Khan and Muhammad kashif top two candidates for the Job of Marketing Manager. We select Imran Khan and Muhammad Kashif and sending the Job Appointment Letter. LETTER OF APOINTMENT COMSATS FUN MART Naveed Zulfiqar M. A Jinnah Campus Chair Selection Committee Defense road, Tel 0334 4026485 Lahore Email emailprotected com Mr. July 1, 2007 LETTER OF APPOINTMENT Dear Mr. Imran khan 1. Job Title I have pleasure in informing you that you have been appointed to the staff of the Company in the capacity of Marketing Manager 2. planetary conditions of employmentYour employment will at all generation be subject to the General Regulations and Conditions of Employment of Company module as amended from time to time by the Governing Body, A facsimile of these regulations is enclosed with this letter and a further copy, together with such amendments as may from time to time be made to it, will be available for inspection in the office of the Head of your Department and you are entitled to inspect this on giving reasonable notice. 3. Date of accommodation Your appointment dates from July 1, 2007. 4. Department The department to which you are primarily assigned is the Marketing Department. The Head of this Department to whom you are responsible is the Mr.Fasih Ullah Khan Suri, Vice chair (Marketing). 5. Duties and hours of work Business Development, Client Management, Manag e strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op revenue programs. Duties hours are from 900 am to 500 pm. 6. Wages/salaries Your wages/salary will be 25,000 per month payable to you by transfer. Whilst the Company may offer other benefits from time to time they do not form part of your contract of employment. 7. Holidays You are entitled to holidays as pin down out in the General Regulations a. During holidays you are entitled to your normal basic rate of pay. 8. Sick PayThe conditions under which you may be entitled to payment during sickness are set out in the General Regulations 9. Notice to terminate employment The conditions under which your appointment may be terminated either by the Company or by you are set in the General Regulations. The nominal period of notice for your position is as shown in paragraph 7 of the General Regulations and Conditions of Employment. 10. Period of employment There is n o period of employment with a previous employer that counts as part of your continuous period of employment with the Company. 11. Grievance cognitive operation If you have a grievance, complaint or problem in relation to your employment, you should first approach the Head of your Department.If your grievance is not settled satisfactorily at that stage then you should follow the procedure set out in the General Regulations (paragraph 13). The information given in this letter and in the documents to which it refers, particularly the General Regulations and Conditions of Employment of Company Staff, and the particulars of the Staff Pension Scheme, is supplied to you in compliance with the provisions of laws currently in force, would you because kindly sign the enclosed form and return it to me as recognition of your agreement to these terms of employment. Employee SignatureDate Yours sincerely Naveed Zulfiqar Chair Selection Committee Enclosures 1. General Regulations of Employment