Mo’men Case Essay

What sets Mo manpower apart from the other card-playinging food restaurants? Mo manpower are an international brand of fast food restaurants from Egypt. It, however, has a amount of franchise holders in other countries crossways the globe. The international Momen group appointed Darul Rahmat Sdn Bhd (DRSB) as a franchise holder of the business in Malaysia. Momen restaurant distinguishes itself from most of other fast food restaurants because of a number of reasons. offset, it offers comical products and excellent services. The restaurant offers a variety of sandwiches that are tasty and too affordable. The sandwiches are prepared from seafood beef and chicken. Seafood being an important component of Malayan cuisine their expertise in offering seafood sandwiches has given them an edge everyplace competitors in the Malaysian fast food market.Secondly, Malaysia has various cultures, and its cuisine is in general influenced by the number of different cultures. An important Mal aysian cuisine is rice rice is a staple food in Malaysia, Mo men took such preferences into consideration and added a rich poster with a weft of lamb or chicken. This has made the restaurant accepted and well forth other restaurants. Another factor is that Momen offer a limited manner of speaking service to reach more customers. They also do promotions like offering discounts to students who show their students realisation cards. Therefore, the customers seem to like Momens restaurants.Is Mo men groups franchising dodge the shell way to carry internationally? Franchising is the best way to expand the business internationally. This is a method of doing business internationally exclusively not by oneself. It is an affordable way of achieving development goals with less risk. Yes, franchising strategy is the best way for Mo men group to expand internationally but as they have given a franchisee in Malaysia. The franchising strategy helps Momen group to get inside information on the nations food preferences and also learn from previous market experiences. The strategy has provided them with the widest entrepreneurial opportunities for Mo men and their franchise partner (DRSB) in Malaysia. The common beneficial relationship they have built together has made it a unique way to do business internationally. Is, having rice menu in the Malaysian franchise a good decision? Rice is a staple food in Malaysia.It is an important ingredient in the Malaysian cuisine. The people here are most welcoming tonew restaurants, but it is more proceeds if the restaurants adapt to the cultural preferences. Having a rice menu is a good decision since this would make most of their customers feel at home and peace with their most preferred dish. This has made Momen Malaysia way ahead of its competitors. Will Mo men restaurant pull round and build a powerful brand in Malaysia than the other local anesthetic restaurants? In the long run, Mo men franchise is likely to pile up more market shares than most of the local restaurants. This is because of most of its market strategies. First being that it is religiously inclined to Islam that Malaysia equally boasts of a good number of Islam followers. This made it easy for them to set up their business there.Their expertise in preparing most foods that are mostly preferred by the Malaysians is another advantage they have, for instance, inclusion of rice menu and also seafood beef. In a nutshell, the Momen group has sufficient information on the food preferences of Malaysia. They, therefore, slam what to offer and when to. To add to the list is also the promotions they offer, whereby they give discounts to students who show their identification cards. Finally, due the small number of venues they also offer limited delivery services to reach many customers.