Strategic Position of McDonalds in the Fast Food Industry Essay

Strategic Position of McDonalds in the Fast Food Industry - Essay compositors caseAccording to Derdak and Pederson, McDonalds Corporation is the leading hamburger fast-food restaurant chain in the world. Maurice McDonald and Richard McDonald ab initio started the corporation in 1940 as a barbecue restaurant but Ray Kroc later brought it in 1995 Kroc was initially a franchise agent of the restaurant and he is the one who initiated the global expansion of the restaurant chain.According to Derdak and Pederson, McDonalds Corporation is the leading hamburger fast food restaurant chain in the world. Maurice McDonald and Richard McDonald initially started the bon ton in 1940 as a barbecue restaurant but Ray Kroc later brought it in 1995 Kroc was initially a franchise agent of the restaurant and he is the one who initiated the global expansion of the restaurant chain. right away the McDonalds Corporations has its own restaurants that it manages and there are licensed franchisees and aff iliates that operate under the corporations portfolio. Therefore, the unclutter income of the company is attributed to sales from its own restaurants, licensing fees from franchisees, and royalties. The present headquarters of the corporation are in Oak Brook, Illinois in the United States, and it has presence in over thirty four thousand locations across the world. Among the popular dishes served at the McDonalds restaurants include French fries, hamburger, Chicken, coffee, milk shakes, soft drinks, salads and desserts.