Project Plan Event Essay

unmatched- category-old pop broadcast draft 05-10-2010 Project proposal 1st variant Monday 13 folks Project proposal terminal ren back breakerion Monday 20 Sept Project design 1 version Tuesday 28 Sept Presentation in week 39 Project broadcast final version Tuesday 5 Oct doing programme 1 version Monday 11 Oct harvest-feastion programme final version Monday 18 Oct st st fol secondary of eon case get step to the fore be held picture and spot brightness of event Number of visitants/participants cost per person1 22 and 23 of July 2011 Westergasfabriek, Amsterdam 2000 Friday Saturday 10,00 15,00 nd rdClientAnnelies de Bruine RIVM Annelies.DebruineInholland.nl 0615279834 Deborah Hofste Project leader Deborah_hofstehotmail.com 0612120246 Juan Caceres original man timer Johan_vcacereshotmail.com 065120404090 Rick sur breast-to-air missile Production conductor Ricksam90hotmail.com 0613265586 Anna Oosterling monetary conductor Anna.oosterlinggmail.com 0612199242 Cathl een Verbond trade charabanc ctleenhotmail.com 0641145280Project team1Table of content 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.6 excogitation Faya feasts Client priming Clients objective GREEN fiesta Project device Deviations 3 3 3 3 3 3 3 32. 2.1 2.2 2.3 2.4 2.4Project contents twist figure Detailed plan air Atmospheric Impression Production method4 4 6 12 13 143. 3.1 3.2 3.3 3.4 3.5 3.6Marketing and communication proposes convention Marketing plan Media SWOT-analysis intercourse plan rompd intrinsic elevation plan15 15 16 17 17 18 194. 4.1 4.2 4.3 4.4 4.5 4.6Control aspects (QOFTIM) bore Organization Facilities Time Information M whizy20 20 21 22 24 26 28App block offix21. Introduction 1.1 Faya EventsFaya Events is an upcoming fete management teleph machinedinalr currently track downing with 5 employees, each in their own field of expertise. We argon all(a) issue adults, and we confirm a fresh come forwardlook on your fete. Taking b bring forward off of your fiesta f rom A to Z and to for fill your every need is our profession. both salute at Faya Events contains a so called go, no go scrap so we whoremonger keep you up to date and no locomote be countern without your approval. 1.2 ClientThe guest of the feast is the content give for Public Health and the Environment, to a fault known as RIVM. The RIVM has expertise astir(predicate) health, nutrition, nature and the environment. They investigate all those matters and want to sh be their knowledge with the counterpoise of the sphere. The RIVM works importantly for the Dutch disposal. They especially work for 3 ministriesHealth, tumefy- macrocosm and Sport Housing, Spatial Planning and the Environment, and Agriculture, Nature Management and Food Quality. For this go out Annelies de Bruine was asked by the RIVM to come up with a go steady to raise sensory faculty for environmental problems. She had to find a way to endorse youngsters to recognize a more than(prenominal) than environmental kindly life. 1.3 BackgroundThe RIVM started in 1984. The Dutch government opinionated to combine 2 departments, the National Institute for Drinking pissing Supply (RID) and the Institute for Waste Research (IVA). They took c ar of vaccinates, researched the Q-fever, advised the National Coordinator for Counterterrorism rough how to react on a nuclear, chemical and biologic fall upon and monitors the current state of our environment. Nowadays, many youngsters dont know what the RIVM is and does. Annelies localise up a short research on this channelize separate (young adults surrounded by the age of 18 and 25) and practised the advices of the communicating advice society. The research showed that a popular place this mark group meets is at feasts. The communication advice smart set then suggested organizing such(prenominal) a fete. Annelies has no experience with producing unison fiestas. She line up up an assignment to come up and present a pattern for a 2-day medical specialty festival. 1.4 Clients objectiveThe RIVM wants to activate youngsters to be good for the environment. Annelies de Bruine works for the RIVM. Their goal is to stimulate out to young mountain between the age of 18 and 25, in a way they faeces relate to. This is necessary to raise awargon(p)ness for the consequences of global warming and pollution for them and their children so they get out be endorsed to red-hot more environmentally friendly. early days population need to know that they spate harbour play in a colour way The RIVM needs young peck to stand up for their environment and sorb appropriate action. They have the future of our world in their evanesces. 1.5 GREEN FestivalFaya events made a concept of a Festival which the RIVM tallyly relates to. The festival is spillage to present the values RIVM stands for. With determination of all biodegradable and ecological products, stores and performing artificers, this festival is d eprivation to reach a lot of young adults, make them active and successfully litigate the goal of the RIVM. 1.6 Project PlanThis document is the catch plan draft. It suffers the guest with an exact picture of the event. The touch plan is a positioned version of the approved project proposal. It contains an extensive merchandising plan, fundraising plan and communication plan. The project plan draft is the kickoff document of the preparation phase. The preparation is the phase of that foc substance abuses on the planning or development of a design. After approbatory the final version of the project plan, the event exit step into the action phase. The comments of the project proposal set up be adjusted in the project plan. The wishes/changes of the RIVM atomic number 18 improved in the project plan. 1.7 DeviationsUn wish salutary the project proposal, the project plan contains more datarmation rough work deceives and how to interact with the visitor. The finances at omic number 18 extended in the Project Plan.32. 2.1Project contents Structure planConcept The concept is to reach out to young adults between the age of 18 and 25 in a way they arse relate to universe environmentally friendly. By reaching out and raising assuredness of the consequences of global warming and pollution the target group entrust be endorsed to move more environmentally friendly. This concept brings environment friendly companies, artists and music lovers in one and only(a) place where the judgement is organism unripened succession having fun and discovering to music. Image and Theme To persuade youngsters to live more environmentally friendly the image and subject country of the festival bequeath be Green (environmentally friendly) o Will reflect the meaning of being environmentally friendly and the reason the livelong event is based on. Fun o Will reflect the ships company and enjoyment of the visitors of the festival.With prolonged photo to a atomic nu mber 19 and fun environment, the visitors of the festival leave behind be more open to be environmentally friendly. By trying to change the thought of being honey oil is silly and expensive, youngsters may develop a umbrella understanding of being environmentally friendly and ordain manipulate the affirmatory particularors of this festival. inwardness The room is live more environmentally friendly in this world. Holland is informed, just does non really do something to improve the environment they live in. The message brings mountain back to a few hundred days ago when people lived with a lot of kelvin surrounding them. This is a good thing because then they depart appreciate what they have in their surroundings. As a result, young adults volition become more aw argon and endorsing to operate things in a positive way and make them being commoner. Objectives Our objectives argon Create awareness of the environment forwards, during and after the festival roos t upon a 2% growth of energy pitch products by the festival in front the end of 2011 To grow 15% in the upcoming 5 categorys as a festival. By having a larger-than-lifeger jam, more artist and more visitors Wecycle, Work patronizes and GREEN test Wecycle is a way of cycle your old electronic products. This sort of recycle entrust be through during the festival. For every one or devil electronic products the visitors bring to the festival they resulting receive a liberate consumption for drinks or food.4There forget be both stores one for womanhood and one for men. For woman it leave behind consist on a make-up workshop and for men a shaving workshop. For this we choose Rituals to do the workshop and yield their products, because their products are environmentally friendly and biological. The GREEN test go forth be named How parkland are you?. The winners of the test forget win some surprise prices such as bikes. Line-up Headliners Friday July 22 ndFriday entru st be the party night. We want to schedule two famous artist and one little artist. In the timetable above are the artists shown in red and the times are an indication of the programming. The blue part are the times at which the DJ is dismissal to play. The DJ go away play party music such as dance, drum & bass and dub step, to keep an alive automated teller in-between theperformances of the artists. Boemklatsch Boemklatsch? Boem, klatsch, kick, snare. Its that bare(a). Its all nearly the beat with the Boemklatsch corporate a colorful, creative and exuberant group of friends who guarantee to tear the jacket crown off any party, anywhere. Their reputation is growing across Europe for being ahead of the game in every form of uplifting electronic music and partying laboriouser than the packs they entertain. th Retrieved September 15 , 2010, from Source http//www.boemklatsch.nl/?bioID=6&pageID=2 The Madd This quartet from Rotterdam (The Netherlands) knows how to keep a beat. They started out playing Beat -or instead Biet, as they say in Holland- in 2005. Sharply dressed and apt(p) their tongue-in-cheek humor, their sound evolved from the primitive sounding 60s garage to salubrious-arranged power pop songs, still influenced by a musical expanse that is far behind us, yet sounding modern, fresh and contend with an necessity that is hard to find in todays pop music. The Madd had a top twenty hit single in Holland with rapper () Dio and played every major auberge and festival from the Lowlands festival to the Amsterdam Paradiso. th Retrieved September 15 , 2010, from Source http//www.themadd.com/index.php?page=band Headliners Saturday July 23 rdSaturday is going to be the festival day. There bequeath be a main horizontal surface and an right(prenominal) field of operation. At the main stage the artist performances are going to take place. We want to book three headliners for Saturday. Outside, a reverse lightning fashion show is going to take place. During the day you john shop for punt lot clothes and buy food if youre hungry. We are going to create a lollygag where people outhouse unstuff on hay bales, watch movies in the atmosphere of a unspoken disco (the sounds of the movie give be coming out of headphones) and listen to a DJ playing music. In 3 knowledge bases, DJs are going to play. Main stage Outside Lounge Rock, Britpop, Indie Pop, top 40, mainstream R&B, Hiphop5C-mon & Kypski Eclectic visionaries C-Mon & Kypski proved themselves as genre-bending geniuses on their last album, Where the undue Things atomic number 18, which Esquire Magazine fondly referred to as, The hot shit in Europe unspoiled now. 3 years later, and with extensive European and US touring under their belts,C-Mon & Kypski are back in the studio working their magic to shatter expectations and take their music to the next level with their upcoming release titled We Are Square, scheduled for October 2009. th Retrieved September 15 , 201 0, fromhttp//www.facebook.com/cmonandkypski?v=info/cmonandkypski?v=info Cancelation The Q4 and introducing perk Because of the tail assemblycelation of The Q4 we decided to book a correspondent artist. This became Perquisite. The Q4 was previously booked to perform on the stage of GREEN but have announced on the 1 of October 2010 that they are quitting the live shows because of the hassle of projecting their album Sound Surroundings to a live act. humanities The Beatdoctor one of the members of The Q4 has decided to leave the band to focus on his aviate career. STW en Sense the remaining two members have decided to appease as a producing Dou. This is not the end of The Q4. st Retrieved October 1 , 2010, from Source http//3voor12.vpro.nl/artikelen/artikel/44012617 Perquisite is a composer/producer in Amsterdam and started to create beats at age 14. In March of 2001 he started a record set called Unexpected Records. That same year he released his first 7-track EP Outta Nowhere . A year later he released his second EP Double Vision. These releases came before he met MC Pete Philly with whom he became Pete Philly & Perquisite. The first result of this soulful conjunction was the EP objectstate, which had its release in January 2004 on Unexpected Records. . Pete & Perq continued their collaboration and in march 2005 they released their 17track innovation album Mindstate, which was released all over Europe & Japan. In September 2007 their second album, Mystery Repeats, was released in The Netherlands through Unexpected Records / ANTI. In May 2009, Perquisite was awarded with the so called Duiveltje for Best Producer of The Netherlands. The award is reach out once a year by the Dutch medicine Society (MCN) and is voted for by Dutch musicians. End of 2009 Pete Philly & Perquisite decided to go into their separate ways. Right now Perquisite is working on the debut album by Dutch singer Urita, as comfortably as preparing the release of th his official solo d ebut album which go forth be released October 18 2010. st Retrieved October 1 , 2010, from Source http//www.perquisite.nl/ Go back to the menagerie Go Back to the zoo is an Amsterdam-based band. Br others Teun (guitar) and Cas (vocals)had been playing together since they were little kids, when one day they decided they needed a drummer. They called their friend Bram and told him the good refresheds, and so Bram became the drummer. A while later they met a nice guy while standing in the waiting line for a Strokes concert. His name was Lars, and Cas, Teun and Bram decided that Lars should be the bass player. Lars, who had never touched a bass guitar in his life, handled the idea and started practicing give care crazy. And so Go Back to the menagerie was born. From that moment on they have been writing songs in a ratty old cellar (that to a fault stored a collection of mounted animals). all(prenominal) across the Netherlands Go Back to the Zoo performed their songs, and all acr oss the Netherlands the people same(p)d it. In 2008 they recorded an EP with producer Torre Florim (De Staat), which got picked up by theme radiocommunication. Their single Beam me up was used by Nike for a universal campaign and after that, things went quick. After their second single Electric became megahit and entered the top ten charts on iTunes the band is ready for world domination. th Retrieved September 15 , 2010, from Source http//www.gobacktothezoo.nl/ termpress/?page_id=8 st62.1Detailed planLocation The location give be the Transformatorhuis at the Westergasfabriek in Amsterdam. It is placed in the west side of Amsterdam. It has a terrace and a macroscopical inside to fit the visitors of the event due to his might of 1500 people. Detailed schooling Address Transformatorhuis Klnneplein 2 1014 DD Amsterdam 020 586 07 10 700Phone number m2 On the image below you after part perk the out of doors of the Transformatorhuis and map wise where it is located.7Transporta tion Vehicle CarDirection From the south From the risington Route Visitors tush take exit S 103 on the ring West (signposted to Haarlem and Halfweg) thusly follow the signs to Amsterdam Centre Then period of play full into the Haarlemmerweg Then turn right at the 5th traffic-light to viridity their car in laying garage Wester putting green They bequeath find the Westergasfabriek on the other side of the canal. Visitors can take exit S 104 on the Ring West (signposted to Haarlem) Then follow the signs to Amsterdam Centre Then turn right to Amsterdam Centre Then turn right into the Haarlemmerweg Then turn right again at the 4th traffic-light to park their car in Parking garage Westerpark They go away find the Westergasfabriek on the other side of the canal Bus 21 to Geuzenveld Stop avant-garde Hallstraat They forget find the Westergasfabriek on the other side of the canal tramline 10 to Van Hallstraat Stop Van Limburgstirumplein or Van Hallstraat They will find the Weste rgasfabriek on the other side of the canal Tram 12 to Nassaukade Stop Bos en Lommerweg Change to Bus 21 focus interchange localise Stop Van Hallstraat They will find the Westergasfabriek on the other side of the canal Head to the north After 1.3 km go left and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will arrive to the location Head to the north After 2.1 km go left and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will arrive to the locationPublic TransportationFrom Central StationFrom city centerFrom Sloterdijk StationBicycleFrom Central StationFrom city center8Set up outside Doors power point Lounge proscribe Stall Crowed barrier spunky inexorable besiege Decoration 1 to immersion the inside of the event 5x4x1m For DJ cell 4x5m This will have a wordless arse around theme with headphones 3x1m For drinks 2x1m 2x1m 1x2x1m solely nigh the place from the bar till the stage and lounge This will be references to being green and environmentally friendly The specific laurel wreath will be put the company that we will hire This will be in detail in the product program. Energy saving and guideLights9Set up inside Doors 1 visitors entrance 2 Toilets 4 safety exit 6x9m For artist to perform 5x1m For drinks 4x1m To attend to wounds of the visitors 4x6m For the jackets and bags of the visitors 3x2m For coin sales 2x1m 2x1m All around the place from the bar till the stage. This will be references to being green and environmentally friendly The specific decoration will be put the company that we will hire This will be in detail in the production programme Energy saving and conductStage Bar First supporter Wardrobe Coin locket Crowed barrier High glum fence Decoration Lights10Programming112.2 Ambience Ambience The overall ambiance of the festival will be light, bright, friendly and fun. When a visitor enters the festival he/she will see the comfortable lounge tent placed outside. Inside this tent we use a uncommunicative disco theme to make you relax and enjoy your plosive consonant at the tent. Next to the tent visitors can get a drink at the outside bar and take a walk on the market with second hand shops. The tiltling that the visitor will get when he/she steps inside the building is be warm and trusted. This is created with the lights that will be bright and colorful adapting to the music and give you the idea of wanting to course and have fun the entire day and night. With a space of 544m2 people will have enough space to move but not too often that it seems empty. The bar of the festival will have green lights to still give a hint that its a green festival and that everything they see is environment friendly. When the visitor passes the security defenses they will observe that the system is careful and discrete to avoid problems for other visitors. There will not be a moment that the visitor will see t he same colors as the colors change to interact with the theme of the festival and the way the visitor is enjoying his/her stay. The visitor will get have-to doe with actively and make them interact with the theme thither will be wecycle, workshops and a test. Wecycle will be through with(p) by every one or two electronic products the visitor brings will give them a free consumption. There will be two workshops one for woman and one for men. For the woman it will consist of a make-up workshop with products of Rituals. For the men it will consistof a shaving workshop with products of Rituals. in the long run there will be a test named How green are you. The winners of the test will win some amazing prices such as bikes. From start to finish this festival will be a tool around for the visitor. From the outside music and lounge to the music inside the building, lights and the many new and enkindle ways that he/she will be informed about green. This is a festival they dont want to miss out or leave from.122.3 Atmospheric Impression132.4 Production method Product Stages Definition During GREEN there will be live performances from DJs and artists. There will be one stage outside and one stage for the inside.LightingThe LED-lighting equipment will be rented from www.barco.com or www.ledverlichting.nl . grounds for rental is this is a 1-time-event. LEDpanels will be the background of the stage and these will make nice projections. The lighting withal has to be set up that the artist(s) has to be clearly visible as well and also these lights will give a great overall effect. DJs and bands will bring their own music equipment besides the sound system of course. The speakers will be placed on/around the stage that people moreover in the Transformatorhuis can still talk to each.SoundLounge areaThe lounge area is outside. People can make use of the headphones (silent disco) these are to listen to the music while they are relaxing on a haybale. Barriers will be used . This for the safety of the performers and the visitors as well. Next to the wardrobe, the first aid care will have space to attend.BarriersFirst AidStaffThe staff that will be working during GREEN will be go through workers as we are going to work together with the agency Randstad.A more detailed production information filing cabinet will be rig later during the development phase, in the production programme.143.Marketing and communication3.1 Targets root The age of the main target group of the festival initially was 14 to 25. To avoid problems with under aged(a) visitors and to quit cost for wristbands to indicate youngsters older than 18, the target group age has been raised from 14 up to 18 years old.Main Target Group subscribeing youngsters These boys or girls are finishing up their thirdhand education at VWO/Athenaeum level or following a postsecondary vocational college interchangeable MBO/HBO or leading at a University. any month they receive bookman income educa tion and housing be. The room they live in is situated in a student house in a medium to large-size town such as Amsterdam, The Hague, Leiden and Delft. They have a part-time/weekend job at a grocery shop like Albert Heijn or a caf/bar/restaurant to fund their social life. In the weekends they go see aconcert at a concert hall like Paradiso, a gig at a pop podium like Tivoli, party in a club like Hollywood or drink a beer in a regular caf/bar. They work from one place to another by earth transport. With their free student train travel card they travel for free during the week or the weekends. About 60% has a drivers license but only 10% of them own a car. 99% of the students own a bike in one or two cities. Working youngsters These boys or girls graduated this year, last year, the year before or didnt go to a secondary vocational college. Only a few of them havent got a full time job. Their income is estimated at 1300 Euros a month. Either they still live in a student house, just moved to a s shopping center apartment or bought/rented a house with their significant other. They still live in medium to large-scale towns like Amsterdam, The Hague, Leiden and Delft to be close to their work office. In the weekends they go see a concert at a concert hall like Paradiso, a gig at a pop podium like Tivoli or a regular caf/bar. They do not own a free student train travel card anymore and travel from place to another with their own car or a car borrowed from their mother and/or father. Sub Target Group Environmentalists These people have a job and a house of their own. Some of them still study but most of them dont. Their income is estimated at 1500/1700 euros a month. These people have a little bit more to make it than the canvas and the working youngsters. They often live around the city because its cheaper than alimentation in the center. In the weekends they try to be outside as much as they can, enjoying the few solar beams Holland has to offer. They think ab out pollution a lot and try not to waste anything. Secondary Target Group Second-hand shop owners These people are hard workers. They usually own a small store on a insignificant corner or street. They are almost never in a shopping mall or street. Youd have to search in little alleyways or streets not in the neighbourhood of a shopping area. They usually do not make a lot of profit on their own, since not many people are interested in second hand clothing.153.2 Marketing Plan To clarify the picture of the selling plan, we use the marketing mix of the 5 Ps. This will inform the leaf node strategically aboutwhat plans we have and what steps we are going to take. Because of the fact that the plan has to be worked out in detail, there is a P added to the mix. This one is of great significance, since the th 5 P stands for force-out & partnerships.ProductThe two-day festival Green. The festival contains a chill lounge(Saturday) a main stage provided with performing artists (DJs, Fri day) a second-hand clothing blank(Saturday) performing bands/ DJs (Saturday) Workshops (Saturday) The festival is supposed to make youngsters, between the age of 18 to 25, aware of their unhealthful way of life and helping them improve it by bread and butter green. Westergasfabriek in Amsterdam. This venue will work out best, because of the large spaces in the several(prenominal) rooms. The terrain around the Westergasfabriek will also become of great convenience because the second day of the festival will require an outside area. The admission bung of the festival will differ per day. The admission fee for Friday will be 10,- and the fee for Saturdays event will be 15,-. The price of the admission fee on Saturday is higher because of the bigger offer of facilities that day. Friday, which is the party day, the logos of our sponsors (RIVM, Greenpeace, Stichting Doen, SNS Reaal Fonds, Prins Bernhardt Cultuur Fonds, WNF and Rituals ) will be displayed on the frame of the stage. Further, their logos will be displayed on the T-shirts of the staff. Our sponsors logos will be nominate across the event. Saturday will work the same way, more or less. The difference is that the fair is on Saturday, which office that our sponsors also have a stand. They will also be mentioned at the end of the fashion show. Since Greenpeace uses volunteers for their public work we agreed on the fact that Greenpeace is sending a handful of volunteers helping around the event. This will spare us money. We also benefit from the fact that these are Greenpeace volunteers and if anybody would understand our message and knows how to broadcast it, its them. subscribe up can be through with(p) at the website of Greenpeace. The sponsoring will happen in merchandise instead of money. This is because the sponsors cannot outbid the government. WNF will provide us with bio-degradable cups and plates. Greenpeace is going to provide us with personnel(as mentionedbefore) and WNF is going to t ake care of the technicalities of the stage and the lighting within the Westergasfabriek. The stages will be powered by green energy (from WNF).PlacePrice onward motionPersonnel & Partnerships163.3 MediaThe advancement advancing the festival will be make by news themes, television, mouth-to-mouth communication and refers from our sponsors to the festival. The news pieces Spts and Metro already agreed on placing our advert for one month precedent(prenominal) to the festival. Also TMF is dedicating an episode of Kijk dit nou to living green as a youngster and will hand out two tickets in that episode. At the public channels, Nederland 1, 2 en 3 we will get a mini commercialised, courtesy of the government. These commercial will be broadcasted one month advancing the event. 3FM will be our media partner in all of this. 3FM does so because they want to support our festival and (of most important) the message. Our cooperation is a match made in heaven. 3FM is a honest radio station but also very now and young (appealing to target group). Our festival shares the same profile. The cooperation will result in commercials about the festival in their show. They are also allowed to give away 6 tickets and a big stand of 3fm will be placed at the fair. The 3FM website will be expanded with a separate page. This page will contain all the information about the festival. It will also provide our contact address for any questions our visitors might have. 3FM will be well represented throughout the whole event (their logo will also be displayed on the t-shirts of the personnel and on the frame of the stage). Their DJs willget a bit of playtime and they will also make a report of the festival and broadcast it on their radio show the day after. Our press release media-partner is also 3fm. They are experienced in handling with the media and know how to make our event look good.3.4 SWOT-analysis positive degree Strengths Clear internal communication The project is innovativ e Respect for one another Project is environment friendly We use dropbox Network straightforward cooperation Opportunities Subsidies Big main sponsors Government and media will like the concept more(prenominal) people go green If the visitors are happy with the festival there might be a disaster (maybe even a one-year festival).Negative Weaknesses We are inexperienced Concept of the festival is relatively new We have a low reckon Great click between our group could backfireThreats Tight budget (green stuff is very expensive) endure Concept might not attract target group former(a) festivals happening round the same time Acts arent well sealed Negative police interference173.5 Communication Plan Our festival is about making youngsters between the age of 18 to 25 aware of our decreasing environment, and encourage their will to change that. Therefore spreading the word about our festival is of most importance. Thats why a communication plan is made. It is a overview of the way we are presenting the festival, and with what message. This will make it easier for the client to understand how we are going to make this festival a well visited success. Communicati on A. Product target group Studying youngsters Learn something (be green) and have a good time doing it Have a good green time and learn something Living green is not as hard and expensive as you think Living green is not as hard and expensive as you think You can have fun and still be doing it in the way you prefer green.Direct marketing Advertisement Informal Circa 5 months in front of festival Circa 5 months in front of festival On the festival itself RIVM e-mail net profit Telephone Start living green Communication objective Communication Message Means of Communicatio n Style + Tone Frequency + measure Sender Feedback opportunities Possible Return ServiceWorking youngstersDirect marketing AdvertisementinformalRIVM email Internet telephoneStart living greenEnvironmental istsA f estival can be greenDirect marketingInformalRIVMEmail Internet Telephone conduct living greenB. Fundraising target groups Environmental Try to let the government organisations Invest in the festival so the be will stay low for us and therefore low for the costumers (tickets) Organisations who like to beassociated to the festival (and its concept) Try to let the organisations invest in the festival so the costs will stay low for us and therefore low for the costumers (tickets)-The significance Direct of investing in marketing(com green projects by munication) organisations Sponsoring events like these can increase their membershipFormalCirca a year RIVM (10 months latest)prelimi nary to the festivalTelephone and face 2 faceCorporation posteriority-The significance Direct of investing in marketing(com green projects by munication organisations Sponsoring events like these can increase their membershipFormalCirca a year (10 months latest) anterior to the festivalRIVMTelephone and face 2 faceCorporation sequel early(a) Parties Second-hand shop owners Let them sell their clothes on the fair the second day of the festival. To let young adults to visit our festival A festival is a good place to sell your merchandise. Music is a good way to send out a message advertisement Informal/ formal 2/3 months to RIVM the event itself At the event itself RIVM Telephone emailArtistsDirect communicatio nInformalFace to face telephone183.6 Fundraising plan Fundraising Target Group Fundraising Target Fundraising Message (Posibble Return Service) When to Apply When to Expect a Reaction Who Appliesa. Subsidizers/Funds Stichting Doen subscribe our festival financially Associated with green/Cooperation sequel A year prelude to the festival A year to ten months precedent to the festivalMarketing coach-and-fourSNS Reaal FondsSupport our festival financiallyAssociated with green/Cooperation sequelA year preliminary to the festivalA year to ten months preliminary to the festivalM arketing managerPrins Bernhardt Cultuur FondsSupport our festival financiallyAssociated with green/ Cooperation sequelA year preliminary to the festivalA year to ten months preliminary to the festivalMarketing managerSponsors 3FMSupport our festival in the media Associated with green/ support green living A year preliminary to the festival A year to ten months preliminary to the festivalMarketing managerGreenpeaceSupport our festival by sending volunteers reenforcement green livingTen months preliminary to the festivalNine months preliminary to the festival Nine months preliminary to the festival 10 months preliminary to the festivalMarketing managerRitualsSupport our festival by handling the workshops funding green livingTen months preliminary to the festivalMarketing managerWNFSupport our festival by funding our biodegradable cups and platesSupporting green livingA year preliminary to the festivalMarketing manager194. Control aspects (QOFTIM) 4.1 QualityProduct logotypeQualityThe logo must have the pms colors 330 U en 152 U. drive offOn the computer the colors will be checked and when it is printed out there will be a pms fang next to it to check it to. Looking if the correct logo is put on Hyves/Facebook as well if the option to let everybody join as a member is chosen. finally we check is the poll has the same questions as our survey.Hyves/FacebookThere has to be a Hyves and a Facebook that will accept everyone that wantsto join. This Hyves must content the same Logo as the campaign itself and a poll so people can answer the answers of the survey. The A4 paper for the letters must be green paper white of Viking with 90 grams of weight. Envelops must be green envelops white of Viking with 90 grams of weight and a format of 156 x 220 mm and a sealing. Everything printed will be done with print cartridges of Ecotone. During the entire campaign there will be a billboard promoting our festival.House style Brief paper House style envelopsWill check by looking if the sample distribution that is made has the A4 paper of Viking and weighting it.The samples format will be measured and checked as will be the envelops if they are of good weight and correctly of the Viking material wanted.Print cartridgeEverything printed will be done with print cartridges of Ecotone. Keeping contact with the person responsible that gives the assignment to change the billboards. By doing so we check if it really happens during the whole campaign. The day before there will be a check-up if everything is uncase and ready for the event.CBS BillboardsWestergasfabriek/ Transformatorhuis LightsThis is where the festival will take place and will be clean and organized. The lights be LED lighting. These lights are bright, can change influence and energy saving. The music will be for different type of music lovers so that everyone has their sort of music. Will be diverse to appeal to the target group. Will be diverse to appeal to the target group. This will be for t he lounge room to create a soft atmosphere.Before reprieve everything up the check will be done is the bolts are light saving and are of bright colours.MusicThere will be a focus group that reflects our target group and so see what they like and want to hear.DJsThere will be a focus group that reflects our target group and so see what they want and want to see live. There will be a focus group that reflects our target group and so see what they liked and want to see live. Check all headphones to see if they work before of the event. (Stagelight)Bands soundless disco headphones20StaffThis will be well experienced people to work at the event. The cups are fully biodegradable. The capacity of these cups is 200mlThere will be a check of every person CV to check if the experience is real. These cups will be obtained from Bioware. This company is specialise in selling environment friendly products The beer trays also will be obtained from greenproduct-specialist BiowareCupsBeer traysTh ese beer trays are fully biodegradable and can carry 6 imbibing glasses. Trashcans will be spread out through the festival area. The cans are in groups of 3, each a different colourTrash cans1 colour for biodegradable materials. 1 colour for foodleftovers and 1 more for all other kinds of garbage. By separating all types of garbage it can be deposed without ache the environmentStaff clothingThe staff will be eroding biodegradable t-shirts. These will be printed with the logos of the sponsors. All the food which wint be sold will be donated to a benignity so it wont be thrown away and wasted. This is mathematical as long the products are sealed and have an expiration date.Greengiving is a company which also is specialised in environment friendly products. This company sells and prints logos on the shirts.FoodThe food will be abandoned to the food bank. Food bank gives food to people who cant afford to buy their own food.4.2 Organisation214.3 FacilitiesVenue plan The first and foremost reason for choosing the Westergasfabriek as festival location was because the buildings were in a way recycled. The Westergasfabriek, translated The West Gas Factory, used to be a gas and coal producing factory up until the 60s. With the discovery of natural gasin Slochteren the factory went out of business. Every building that was not destroyed became a monument and after being renovated let for heathenish and musical purposes. The ambience of the whole area lies very much in line with that of the festival. At the Westergasfabriek we chose the Transformatorhuis as the particular venue. This is a building that can hold up to 2000 people and has an additional outside (terrace). The outside area will be used to ratify the outdoor green shade while the inside will much more present the recycling theme. For a detailed overview of the layout of the inside as well as the outside see chapter 2. Project contents. Facility plan Space Audio equipment Equipment will be rented Stagel ights. They will also do the set-up as well as the breaking down and manning the equipment. Light equipment Equipment will be rented Stagelights. A big part of the lights will be LED lights to save power. Stagelights will also do the set-up as well as the breaking down and manning the equipment. parallel bars Bars will be rented, installed and picked up by Inbev. Entertainers / artist Bookings will be done at the particular booking agencies. Barriers and fences Rented at Bakker Verhuur. handiness wheelchairs Venue is accessible for wheelchairs. Water Water connections are provided by the venue. Silent lounge headphones The Silent lounge headphones and DJ set will be engage at Onyx Entertainment. A more detailed invoice can be found in the budget22justification. The placement of the silent lounge at the outside area can be found in the outside overview in chapter 2. Project contents. hay bales Hay bales will be bought through Marktplaats.nl. Rooms Cloakroom, dressing rooms, office room and toilets are provided by the venue. Buma/stemraInsurance & restrictionsAmount of money that needs to be unplowed aside for the remunerations is estimated and explained in the budget justification. Sponsors An explanation of the sponsorships can be found in the marketing and communication chapter and in short in the budget justification. go First Aid / EHBO EHBO personnel will be hired at EHBOteam.nl. See chapter 2. Project Contents forthe placement of the service at the venue. warrantor Security personnel will be hired at Dutch mother country Security. See the budget justification for a more detailed description of the deployment. Personnel Bar and catering personnel will be will be recruited and deployed by Randstad, HR Services. For short and simple work such as setting up stalls a couple of volunteers will be used. Any other services The toilets will be cleaned by the venue. Sewage disposal will be done by Van Vliet Groep. A more detailed explanation of the sewer disp osal can be found in the budget justification. Communication Portofoons Portofoons are hired Flash Services. A more detailed explanation can be found in the budget justification.Legal plan The venue will provide the rent for the festival when the date is confirmed. The permit will be both for inside as well as outside.234.4 Time Here you can read in detail every script from start to finish. Build Up Script effect Script24Execution Script254.5 Information How to provide information Who Client & executor Employees Faya Events What Questions about the eventHowEmail / phone / run acrosss answerableClient Annelies de Bruine Team manager Deborah HofsteQuestions about their part of the eventEmail / phone / meeting with project managerTeam manager Deborah Hofste individual team membersDocuments eventDropboxTeam members/Checked by Deborah HofsteVisitors before festivalKnowing that the event takes placeAdvertisement / pressMarketing four-in-hand Cathleen VerbondInformation about festivalW ebsiteCreative manager Juan CaceresQuestions about festivalWebsite contact form Phone number on websiteWebsite Creative jitney Juan Caceres Questions Marketing theater director Cathleen VerbondVisitors on festivalWhere to find things? Information about the festival day What to doSigns on festival, employees who can answer the questionsCreative Manager Juan Caceres Production Manager Rick SamStaff on festivalEvent manager will have a meeting with all the employees before the festival starts With Porto phones they can contact the supervisor.Event manager Deborah HofsteQuestionsPorto Production Manager Rick Sam Supervisor Event Manager Deborah HofsteVolunteersTasksThey will be kept up to date by email. Signing up also by email. Meeting before festival starts.Email Creative Manager Juan Caceres Meeting Marketing manager Cathleen Verbond26 go through determination In this chapter there will be looked at dates of other festivals in and around Amsterdam in June and July that can be a t hreat to the GREEN festival. There will also be looked at payout dates of financial allowances. This way a perfect date for the festival can be determined.Festivals June 2011 // Amsterdam Event Midzomerzaan Beeckesteijnpop Amerdam Roots Festival Holland Festival Festival Afrique-Carib Its Festival Amserdam DateFestivals July 2011 // AmsterdamEvent 03 untill 05 Sensation 11 Zingen op de Zaan 16 untill 19 Muziek & Meer 01 untill 23 Festival Lamere 25 untill 6 Julidans 23 untill 01 Over het IJ Festival Vondelpark openlucht A Day At The Park Festivals // Other Event Parkpop Lowlands Place Landgraaf Biddinghuizen 26 June 26 untill 28 rattling(a) (date based on 2010) Oerol Parkpop North Sea Jazz Free Your Mind Zwarte Cross Festival Mundial Terschelling The Hague Rotterdam Arnhem Lichtenvoorde Leijpark Tilburg 17 untill 26 June 11, 12 & 13 June 8, 9 & 10 July 8 June (date based on 2010) 17, 18, 19 July (date based on 2010) 17,18 & 19 June (date based on 2010) Date 2 2 2Date01 untill 03 01 untill 14 07 untill 17 05 untill 28 2327Financial allowances 2011 Payment Study allowance May Study allowance June Study allowance July Salary Care allowance Holiday fee Date Tuesday 24 Friday 24 Friday 22 25 t/m end of month Around the 20 th thWith May profitWestergasfabriek Fashionweek 14 of July until the 18 of July Of all the weekends in June and July, the 22 and 23 of July looks like the perfect dates. Thought the financial allowances from June are probably already spend and the ones from July not paid out yet, the first th th two weekends have a lot of festivals going on. Therefor we suggest the 22 and 23 of July to be the dates for the GREEN festival. th ththth4.6 Money Cost Revenue28Actual Budget This can be found in the appendix. Explanation Actual Budget gram Location Venue / Westergasfabriek The venue we are going to use is the so-called Tranformatorhuis with an additional outside place (see map QOFTIM Facilities). Capacity of the venue is around 2000 people in and out side. Rent is fixed. All costs include alter at the end, management, administration costs and water (normal use). Excluded are consumption costs (such as electricity and gas) and taxes. The buildings are rented hull, without catering and technology.2000 Primary activitiesInfrastructure / Bakker Verhuur, Bijleveld, MarktplaatsHigh fences covered with black plastic will create the outside area including the entrance (see map QOFTIM Facilities). At the entrance and in front of the Mainstage crowd barriers will be used to maintain a steady consort of people and damage prevention. The fences and crowd barriers will be rented at Michel Bijleveld. Hay bales will be bought through Marktplaats.nl.Sewage disposal / Van Vliet Groep10 garbage bins will be distributed on the festival area. The bins will be rented at the Van Vliet Groep that collects the bins after the festival and recycles the trash.Communication Portofoons / Flash ServicesPortofoons will be provided by Flash Services. cost ar e metric presumptuous we use 7 portofoons with 3 spares, 15 earphones, 2 unneeded batteries and 15 handies. Costs includes delivery, pick-up and damages.Safety / Bakker VerhuurThe outside area is usually not equipted with fire extinguishers. Three extras to cover the outside will be rented at Bakker Verhuur together with the stage parts, fences and barriers.3000 Secondary activitiesSound and light equipment / StagelightsLED lights LED Ball 25 x 10 = 250 LED Ball ascendancy 3 x 15 =45 Wallwasher LED 20 x 30 =600 LED Octostrip 104 x 7,50 = 780 LED Octostrip controller 13 x 15 =195 LED Pinspot 15 x 3,5 = 52,5 Other sound and light equipment costs are estimated with the help of Jasper Saman, financial manager of hiphop festival Roffest. The costs are based upon a basic set-up for a medium to large stage.29Onyx Entertainment silent loungeThe lounge will be provided with 200 headphones usually used for a silent disco. There will be DJ set by innovate available with two wireless stati ons. One station will use the output from the Mainstage, the second one will be used for interesting videos projected on the wall and stories people can listen to.Stages / Bakker VerhuurThe Mainstage will be made using stage parts of 1 quantity high, 2 meter long and 1 meter wide connected together by means of clamps. The outside stage will be made the same way. All the sides of the stages visible to visitors will be covered by black cloth. Stage parts and black cloth will be rented at Bakker Verhuur.BandsBoemklatsch C-Mon & Kypski The Q4 Mala Vita The Madd Go Back To The Zoo The Rudolfs ChefSpecial 3000,3000,3000,1500,1250,1250,1250,1000,-*Prices are estimated with the help of Jasper Saman.DJsDJ Wannabeastar (electro/house) DJ DNS (hiphop/soul) DJ Tommi (Balkan) Pushin Wood Soundsystem DJ Sampagne (crossover beats, funk, blakan, jazz) *Prices are estimated with the help of Jasper Saman. 300,300,300,500,200,-HostsFriday PAX (Kytemans Hiphop Orkest) Saturday La Melodia *Prices are e stimated with the help of Jasper Saman. 500,500,-DecorationA wardrobe will be provided and manned by Van Dongen. Assuming a total of 2000 visitors will use the wardrobe on Friday and Saturday the costs will be 1.250,-. When charging visitors 1,per piece the turnover will be added to our revenue. Other decoration costs are estimated with the help of Jasper Saman and based upon expensive ecological materials.304000 Design, advice and supportDesignerA ornamentalist will create a festival logo and overall festival design. With this logo and design the designer will be creating posters, a website and t-shirts.Catering personnel (drinks) / RandstadCatering personnel will be recruted and deployed by Randstad, HR Services.5000 AdditionalBuma StemraBuma/Stemra represents the interests of music authors in the Netherlands.They make sure that the authors receive remuneration for the use of their creations. Anyone who wants to make music available to the public pays remunerations for this via B uma. Because music will be played at the GREEN festival, there will need to be a certain count of money kept aside to pay for this remuneration. To estimate the amount to set aside you need to look at two things. entranceway fees and the amount of money spend on talent (bands, hosts, etc.). Buma Stemra will take the highest amount and charge you with 5% of it. In this case our admission fees are the highest amount so therefore we calculated 5% of this revenue and reticent it for Buma Stemra.Travel expensesA rough estimate is made for the travel expenses. at once the bands, DJs, hosts and any other personnel is confirmed these costs can be calculated.6000 Supporting facilitiesSecurity / Dutch Homeland SecuritySecurity personnel will be hired at Dutch Homeland Security. Because there are no expensive materials placed outside on Friday and left outside during night no guard is needed for that time. Costs are calculated assuming 1 guard costs 35,- per min and is deployed like the f ollowing Friday 2. 3. Entrance 2 guards Inside 1 guardSaturday 4. 5. 6. 7. Entrance 2 guards Outside 2 guards Inside 2 guards private inside entrance 1 guard8. Backstage back entrance 1 guard Catering / Inbev, Dolphin Drinks such as coca Cola, Fanta, beer and other refreshments will be purchased at Inbev. A bar with strike hard for the outside area will be supplied by Inbev. Water will be purchased at Dolphin water, environmentally friendly water. In sire for a discount31Dolphin can distribute their promotion material on the festival area.EHBO / EHBO teamAn EHBO team will be hired at EHBOteam.nl The costs are estimated based on7000 Promotion, publicity, PRPrinting / PubliprintingEveryhing that will be printed for promotional use will be printed at Publiprinting. Publiprinting prints on FSC certified paper.Distribution / Rock n pedal HighschoolPosters will be distibuted by students of the Rock n draw Highschool.T-shirts / Green GivingT-shirts will purchased and printed at Green Giving. These t-shirts are biodegradable.8000 Organisational costsPrinting costs / CopiesjopMost of the printing will be done at home. All other print work will be done at a Copiesjop. Printing will be on both sides of the paper to spare paper.Liability, furniture, break-in and fire insurance / Interpolis The insurance costs are estimated with the help of Jasper Saman. The costs are based upon a medium to large festival.9000 RevenuAdmission feesAdmission fees are calculated assuming 500 visitors on Friday and 1500 on Saturday. Friday 10,- Saturday 15,-Project subsidies Subsidies have been searched for and estimated with the help of Imre Parkayni, financial advisor at Habek foundation. Funds andsponsoring Sponsoring will be recieved by the means of materials and volunteers. For a desciption of the sponsors see chapter 3. Marketing and communication.Stalls / Bakker VerhuurStalls placed on the outside area will be let.Wardrobe / Van DongenA wardrobe will be hired at Van Dongen. Costs and revenu are estimated assuming 2000 visitors will use the wardrobe on Friday and Saturday.32